Challenges and Opportunities for Mobile Device Application IC Vendors in Emerging Markets

While developed countries have seen stagnation in mobile broadband services, emerging markets are booming. Shipments of smartphones and tablets combined in emerging markets are expected to total 560 million units in 2015 and around 800 million in 2019. The shift of power from mature markets to emerging markets will pose significant challenges to system integrators and branded vendors alike. This reports looks into the rise of smart handheld devices in emerging markets, in particular Asia Pacific (excluding China), and analyzes the product features and component portfolios with a focus on the IC industry.

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Table of Contents

1. Emerging Markets Uphold Mobile Handheld Device Shipments

1.1 Mobile Broadband Subscriptions Surge in Emerging Markets

1.2 Global Smartphone Market Bolstered by Value Line Segment

1.3 Global Tablet Market to Maintain Flat Growth

2. Development Trends of Mobile Handheld Devices in Asia Pacific Market

2.1 Chinese Smartphone Brands Increase Presence in Asia Pacific

2.2 Indian Smartphone Vendors Tout Ultra-low Price & High Specs

2.3 Low Price Competitions Intensify in Tablet Market

3. Changes in Mobile Device Components Triggered by Emerging Markets

3.1 Value Line Products Focus on Cost Control

3.2 Computing IC Has Higher Specs at Lower Prices

3.3 Midrange Products Focus on Display Modules

3.4 Camera Module and Sensors Unable to Lift Product ASP

Table 1: Overview of Regional Vendors' Smartphones in Asia Pacific

Table 2: Overview of Regional Vendors' Tablets in Asia Pacific

Table 3: Smartphone Cost Structure by Segment

Table 4: Analysis of Mobile Handheld Device Vendors' Opportunities in India

Conclusion

IC Makers' Opportunities in Emerging Markets

Challenges to Taiwan's Mobile Device Supply Chains

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Appendix

Glossary of Terms

List of Companies

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