Brand Competition and Consumer Preference of the Chinese Notebook PC Market

Using big data analytics, this research covers all top notebook PC brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by notebook PC sales, number of times online users mention about a particular notebook PC brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.

Table of Contents

1. Executive summary 

1.1 Product Sales 

1.2 Brand Position 

1.3 Brand Awareness 

1.4 User Analysis

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2. Research Objective

3. Product Sales Tracking

4. Brand Position Tracking

5. Brand Awareness 

5.1 Maibenben Xiaomai 2S Reviews 

5.2 Dell Inspiron 15 (3543) Reviews 

5.3 ASUS X550 Reviews 

5.4 Hasee Elegant XS-5Y10S1 

5.5 Lenovo G40 Reviews

6. User Analysis 

6.1 Apple 

6.2 ThinkPad 

6.3 Dell 

6.4 Lenovo

Conclusion 

Brand Competition Analysis 

Consumer Preference Analysis

Appendix 

Glossary of Terms 

List of Companies

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Figure 1: Data Sources and Collection Methods 

Figure 2: Brand Ranking by Number of Items Available on Tmall and JD 

Figure 3: Sales Volume Ranking by Notebook PC Model 

Figure 4: Sales Volume Ranking by Chinese Notebook PC Model 

Figure 5: Sales Volume Ranking by Foreign Notebook PC Model 

Figure 6: Sales Volume Ranking by Taiwanese Notebook PC Model 

Figure 6: Online Visibility Ranking by Notebook PC Brand 

Figure 7: Sentiment Ranking by Notebook PC Brand 

Figure 8: Factors Affecting Purchase of Top 5 Notebook PC Models 

Figure 9: Factors Affecting Purchase of Maibenben XiaomaiS 

Figure 10: Factors Affecting Purchase of Dell Inspiron 15 (3543) 

Figure 11: Factors Affecting Purchase of the ASUS X550 

Figure 12: Factors Affecting Purchase of the Hasee Elegant XS-5Y10S1 

Figure 13: Factors Affecting Purchase of Lenovo G40 

Figure 14: Apple Notebook PC User Distribution by Gender & Age 

Figure 15: Apple Notebook PC User Distribution by Region

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