ResearchMoz.us include new market research report" Life Insurance - US - September 2014" to its huge collection of research reports.
Life insurance is not a product people like to buy and ownership rates continue to fall. Continued low interest rates aren’t helping, and neither is the fact that many people feel it is better to save money than it is to pay insurance premiums. Changing demographics offer both challenge and opportunity as companies struggle to find a way to bolster sales.
Table of Content Scope and Themes
What you need to know Consumer survey data Direct marketing creative Abbreviations and terms Abbreviations Terms Generations
Executive Summary
The market Fewer policies being purchased Number of insurance companies is declining Figure 1: Number of total life insurance companies in US, 1988-2012 Market drivers Figure 2: Year-over-year monthly percentage change in life insurance applications, by age, January 2014-June 2014 Low interest rates Figure 3: Treasury yields, Jan. 1, 2014-Aug. 11, 2014 Leading companies The consumer More women need life insurance
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