ResearchMoz.us include new market research report"Books and e-books - UK - September 2014" to its huge collection of research reports.
In order to solve the problem of men’s lower reading rates a cultural shift is necessary, with books specifically highlighted as a worthy pastime for young boys starting from primary school and continuing onwards into secondary education. This would need to be accomplished through idolised cultural icons or sporting heroes endorsing reading as a pastime, more fathers and male role models in the child’s life (including teachers) promoting reading, and more books that cater to traditional male-interest subjects in schools.
Table of Content
Introduction
Definitions
Exchange rates
Abbreviations
Executive Summary
The market
Figure 1: Value of the consumer books and e-books market, 2009 - 2019
Market factors
e-reader purchases are tailing off as Kindle competitors shut down
e-book price dispute between Amazon and publishers may boost self-published author rates
UK and US retailers focus on delivery and indie feel
Companies and products
Figure 2: Publisher revenue from sale of consumer print books, 2013
The consumer
Book formats consumers buy
Figure 3: Book formats consumers buy, April 2014
How consumers read books
Figure 4: How consumers read books, April 2014
Retailers used to buy books
Figure 5: Retailers used to purchase print books, April 2014
Figure 6: Retailers used to purchase e-books, April 2014
Attitudes towards buying books
Figure 7: How consumers choose which format to buy, April 2014
Figure 8: Attitudes towards buying books and e-books, April 2014
Attitudes towards spending money on e-books
Figure 9: Attitudes towards spending money on e-books, April 2014
Reasons consumers have not purchased books
Figure 10: Reasons for not having purchased books or e-books, April 2014
What we think
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Issues and Insights
Men read less than women
The facts
The implications
It’s becoming difficult to navigate existing book catalogues
The facts
The implications
Trend Application
Trend: FSTR HYPR
Trend: Attention Economy
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