ResearchMoz.us include new market research report"Own Label Alcoholic Drinks - UK - April 2014 " to its huge collection of research reports.
Retailers should proactively promote their quality and awards won to level the playing field against brands, particularly as the economy improves and brands are poised to benefit from an easing of the budgeting mentality.
Full Report With TOC @ http://www.researchmoz.us/own-label-alcoholic-drinks-uk-april-2014-report.html
Table of Content Introduction
Definition Abbreviations
Executive Summary
The market Figure 1: Forecast of UK value sales of own-label alcoholic drinks, 2008-18 Market factors Alcohol consumption is in decline Consumer confidence bounces back Population changes could affect the own-label market Innovation and advertising Own-label NPD loses share Retailers’ adspend plateaus The consumer Brands continue to dominate alcoholic drinks Figure 2: Usage of branded and own-label alcoholic drinks, by gender, age and socio-economic group, December 2013 28% say that they have cut back on own-label drinks Figure 3: Buying habits of branded and own-label alcoholic drinks, December 2013 Taste is the main driver for buying branded drinks… while value for money is key for own-label drinks Value for money evokes the strongest response for own-label drinks Figure 4: Own-label drinkers’ associations with different own-label alcoholic drinks, December 2013 Trust and quality continue to be issues for own-label drinks Figure 5: Attitudes towards own-label alcoholic drinks, December 2013 What we think
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