Gastrointestinal Remedies - UK - May 2016 : Research, Analysis, Shares and Forecast

Sales of gastrointestinal remedies have surged in recent years as consumers have become increasingly aware of their diet and digestive health. However, along with a growing awareness of health issues comes a greater desire to treat illness through dietary changes rather than reaching for medications, which is a challenge for the market in years to come. Falling investment in NPD (New Product Development) is also likely to impact consumer engagement, which could in turn lead to a downturn in sales, highlighting the importance of innovation to the category.”

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Executive Summary

GI remedies market enjoys strong value sales growth

Figure 1: Best- and worst-case forecast of UK value sales of gastrointestinal remedies, 2010-20

Launch activity tumbles

Figure 2: New product launches in the gastrointestinal remedies market, by launch type, 2012-15

Treating GI health issues

Figure 3: Experience of gastrointestinal health problems and treatments used, February 2016

Stress proves leading cause of GI health problems

Figure 4: Factors contributing to experience of GI problems in the last 12 months, February 2016

Controlling GI problems with diet

Figure 5: Attitudes towards treating GI health problems, February 2016

GI preparation limited

Figure 6: Attitudes towards GI remedies, February 2016

What we think

Issues and Insights

Driving usage through preparatory purchases

The facts

The implications

Stimulating growth through brand extension

The facts

The implications

Digital educational initiatives

The facts

The implications

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The Market – What You Need to Know

GI remedies market enjoys strong value sales growth

Indigestion remedies drive market growth

Supermarkets and chemists dominate sales

Baby boom slows

GI prescriptions continue to rise

Healthy eating boom

Indigestion remedies linked to dementia

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