Tourism by Chinese residents registered significant growth while there was minimal growth in the arrival of foreign tourists to China. Outbound trips by Chinese residents totaled 107.9 million in 2014, crossing the milestone of 100 million for the first time. Departures grew at a strong CAGR of 17.7% during the historic period and this was mainly due to steady and strong growth in the economy and appreciation in Chinese currency.
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Key Findings
Outbound trips from China demonstrated the maximum growth among the three categories of tourism, rising from 47.7 million in 2009 to 107.9 million in 2014, and crossing the milestone of 100 million. This was driven by consistent growth in the economy (growing at an annual rate of more than 7% throughout the historic period 2009–2014), rising disposable income of residents, appreciating Chinese currency, tourism friendly visa policies of foreign countries/regions and China’s expanding air connectivity to other international destinations. International trips are likely to reach 153.7 million by 2019. There was high growth in domestic trips, increasing from 1 billion in 2009 to 1.9 billion in 2014.
Arrivals from Russia have been declining since 2012. This has been due to depreciating Russian Ruble (RUB) against the Chinese Yuan Renminbi (CNY). There was a decline of 7.7%, 4.5% and 16.6% in 2012, 2013 and 2014 respectively. The decline was particularly strong in 2014 due to the adverse affect of Russian economy as a result of sanctions imposed by European Union and the United States in the wake of the Crimea annexation.
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Due to the high growth in outbound tourism, the direct flights providing connectivity of Chinese cities to international destinations have increased. For example, there were ten non-stop flights between China and US in 2006 which increased to 35 by 2014 with the announcement of three non-stop flights already for 2015.
Synopsis
Canadean’s report — Travel and Tourism in China to 2019” provides detailed information on China’s tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.
What else does this report offer?
Historic and forecast tourist volumes covering the entire China’s Travel &Tourism sector
Detailed analysis of tourist spending patterns in China for various categories, such as accommodation, sightseeing entertainment, foodservice, transportation, retail, travel intermediaries, and others
Analysis of trips by purpose and mode of transport, and expenditure across various categories including domestic, inbound, and outbound tourism, with analysis using similar metrics
Analysis of the airline, hotel, car rental, and travel intermediaries industries by customer type — leisure and business travelers
Reasons To Buy
Make strategic business decisions using historic and forecast market data related to China’s Travel & Tourism sector
Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities
Direct the promotional efforts on most promising markets by identifying the key source and destination countries
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