ResearchMoz.us include new market research report"Baby Food and Drink - US - May 2014 " to its huge collection of research reports.
More than half of respondents to Mintel’s survey say they give their babies/toddlers aged three and younger adult food. While this is to be expected as babies reach their toddler years, brands can counter the potential for parents to feed their babies adult food by highlighting the specific nutritional formulation of their products and how this formulation provides targeted nutrients that benefit development and that may not always be present in regular foods.
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Table of Content Scope and Themes
What you need to know Definition Data sources Sales data Consumer survey data Abbreviations and terms Abbreviations
Executive Summary
Overview Healthy growth predicted Figure 1: Total US retail sales and fan chart forecast of baby food and drink, at current prices, 2008-18 Sales driven by increasing number of babies/toddlers, rise of organic products Slow economy and rise in breastfeeding prevent greater gains Key players The consumer Respondents are most apt to feed their kids store-bought, but homemade also popular Figure 2: Foods parents feed their children aged 2 or younger, January 2014 Parents more apt to give their kids water, cow’s milk than baby/toddler juice or formula Figure 3: Drinks parents give to their children aged 2and younger, January 2014 More than half of respondents report loyalty to one brand of formula Figure 4: Behaviors and preferences toward baby/toddler formula, January 2014 More than four in 10 want brands to provide more online (website/social media) deals Figure 5: What parents would like to see baby/toddler food and drink companies provide, January 2014 What we think
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